Who we are

Marketing, run like an engineering team.

Marcutive is a small B2B consultancy. We treat marketing as a system to be designed and instrumented across CRM and RevOps, AI search visibility, web, and SEO, and run as one accountable operation rather than a set of disconnected retainers.

How we work

Fewer clients, deeper systems.

We take on a small number of engagements at a time so the work goes deep: the data model, the automation layer, the content architecture, and the measurement that connects them to pipeline. Every recommendation is one we would implement ourselves, and every result is one we can point to.

The team

The people doing the work.

SEO Lead

Mudasser Iqbal

Mudasser Iqbal has worked in SEO and web development for over seven years, across B2B software, e-commerce, and local service businesses. His work centres on the technical and content foundations that make organic growth compound: site architecture, structured data, and content built around genuine search intent. More recently his focus has extended to how those same foundations decide whether a brand is cited by AI answer engines like ChatGPT, Perplexity, …

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CRM Consultant & GTM Engineer

Muhammad Faateh

Muhammad Faateh is a CRM consultant and go-to-market (GTM) engineer with ten years' experience across finance, manufacturing, IT and technology, retail, and luxury B2B. They have delivered CRM programmes in the UK, the US, and the Middle East, working hands-on with HubSpot, Salesforce, Zoho, and SugarCRM. Their work sits where CRM strategy, automation, integrations, and business process design meet revenue, making the technology stack something that supports growth rather than …

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Tell us where it's stuck.

Send us the shape of the problem and we'll tell you honestly whether we're the right team for it.