Enterprise marketing leadership, without the enterprise overhead.
Marcutive gives technology and PE-backed companies a senior marketing leader and the specialists to deliver. It is led by Asif Muhammad, a Chartered Marketer with more than 25 years at enterprise technology companies.
Asif Muhammad
Asif Muhammad is a Chartered Marketer with more than 25 years in marketing leadership at enterprise technology companies. His career includes Microsoft, IBM, NetApp, UiPath and Oleeo, across product marketing, go-to-market strategy, demand generation and marketing operations.
He integrated three brands under one global brand for a PE-backed technology company, and he runs answer engine optimisation strategy for a technology company today. At Marcutive he leads the fractional CMO work himself and directs the specialists in HubSpot, search and web development.
LinkedIn →Few clients, senior attention.
We take on a small number of engagements at a time. The CMO is in the work, not selling it and handing it off. Specialists in HubSpot, search and web development work to the plan he sets, and every recommendation is one we would run ourselves.
Strategy before activity
A written plan, a budget and the metrics the board will see, agreed before anything moves.
Claims we can check
We state the method behind every number and do not promise outcomes nobody controls.
Built to hand over
Documentation, training and clean reporting, so the function keeps its gains.
Tell us where it is stuck.
Send us the shape of the problem and we will tell you honestly whether we are the right team for it.