Mudasser Iqbal
Mudasser Iqbal has worked in SEO and web development for over seven years, across B2B software, e-commerce, and local service businesses. His work centres on the technical and content foundations that make organic growth compound: site architecture, structured data, and content built around genuine search intent. More recently his focus has extended to how those same foundations decide whether a brand is cited by AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews. At Marcutive he leads SEO and web engagements, connecting organic performance to pipeline rather than vanity metrics.
Articles by Mudasser Iqbal
The Three Conversion Mistakes Most B2B Websites Make
Most B2B websites are built to impress the board, not to convert buyers. These three structural mistakes are costing you pipeline.
Compounding SEO: The Long Game Most Agencies Will Not Play
Most SEO agencies optimise for monthly deliverables, not compounding return. Here is what a compounding SEO strategy actually looks like, and why it is harder to sell than to execute.