Marketing leadership that supports the value creation plan.
Portfolio companies need marketing that is accountable to the investment thesis. We provide a senior CMO for one to three days a week, with the specialists to deliver, and reporting your board and operating partners can read.
What a portfolio company needs from marketing.
A clear link between marketing spend and pipeline, reported in numbers the operating partner trusts.
Brands, tools and teams brought together after an acquisition or add-on.
A credible marketing leader without adding a full-time executive to the cost base.
A function that is ready for diligence when the exit approaches.
The first 90 days, step by step.
The aim is a function that reports on pipeline in the first quarter.
Review pipeline, spend, team, tools and competitors. Agree the metrics the board will see.
Agree strategy, budget and priorities. Fix the highest-impact gaps in HubSpot, the site and reporting.
Weekly leadership rhythm, vendor oversight and a first board-ready report.
Before you book a call.
We work with portfolio companies, often introduced by the sponsor or an operating partner.
Asif integrated three brands under one global brand for a PE-backed technology company.
Introduce us to a portfolio company.
Book a discovery call, or ask your sponsor to introduce us. We will tell you honestly whether we can help.